Brands influence the way our world evolves.
And food and beverage brands are no exception. Companies are also awaited by consumers to take an active role in society. Longevity of brands is ultimately dictated by consumers with the daily decisions on how they spend their money. Value propositions that match these evolving expectations will simply generate more business. This uplift in sales typically allows for a positive business case for the required investments.
This is what we call positive impact.
Each consumer has access to the right quantity of nutrients.
Quality is in line with health expectations.
Nature is conserved for current and future generations.
Each actor in the value chain gets a fair margin for its added value.
Information is accurate and available to consumers and regulators.
Food is promoted as one of the cultural pillars of our society.