Expertise
Understanding consumers and customers
Researching market and competition, understanding needs of consumers and customers, and identifying new opportunities
Developing products and services
Articulating value propositions, improving margins thanks to value-based pricing, and bolstering development process from insight to post-launch
Enhancing communication and interactions
Working the customer lifecycle from awareness to retention, aligning communication with consumers, customers and other stakeholders, and personalising interactions
Expanding route-to-market (RTM)
Entering new countries, enlarging distribution, and enhancing conversion of prospects
Optimising organisation and value chain
Enhancing effectiveness and efficiency, restructuring in line with business needs, and developing competences and skills
Deploying disruptive technologies
Screening for disruptive technologies, assessing their business impact, and integrating them into organisation
Undertaking mergers and acquisitions (M&A)
Investigating synergies and options, valuating shortlisted companies, and coordinating steps along the process
Initiating partnerships
Understanding exchange of value, shortlisting possible partners, and building collaborations
Improving financing and enterprise value
Identifying capacity needs, securing investments, and increasing the value of operations
Coordinating strategy and execution
Articulating strategic direction and roadmaps, establishing operational and financial objectives, and adapting execution as required